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New York, August / SPEECHTEK, 19, 2008 - Genesys Telecommunications Laboratories,
Inc., an Alcatel-Lucent company (Euronext Paris and NYSE: ALU) today
announced software that significantly improves the customer experience by
aligning self- and assisted service, and integrating voice across all customer
service environments through open standards. Genesys Voice Platform (GVP) 8,
unveiled at SpeechTEK, marks a major new release of Genesys’ market-leading
software platform for interactive voice response (IVR).
GVP 8 is significant because it acts as an integrated platform that ends the
standalone nature of voice self service. It is tightly integrated with both
Session Initiation Protocol (SIP) and the intelligent Customer Front Door
(iCFD) solutions from Genesys and its partners. iCFD is an industry-wide
initiative to transform the experience for customers entering the “telephone
front door” of enterprises and break down self-service as a silo by leveraging
key applications and business rules.
GVP 8 further leverages voice in customer service by tightly integrating key
technologies such as SIP, web integration, and voice security software, as well
as providing a single development environment for contact centers that use the
Genesys Customer Interaction Management (CIM) platform.
“GVP is a very important element of our overall strategy,” said Paul Segre,
President and CEO, Genesys, “because it brings to the forefront the convergence
of all the technologies that touch customer service. Along with our CIM
platform, GVP has led the transformation away from silos and ‘point solutions’
towards a more holistic approach to customer care.”
“In the present ‘down economy’ we’re not seeing companies abandon customer
service to focus on cost containment. Instead we’re seeing companies invest in
technologies that help to lower costs, but also improve customer service and
personalization – either in self assistance, live assistance or both,” said
Drew Kraus, Research Vice President, Gartner.
“We’re seeing an increased investment in newer generation software-based
IVRs that integrate much more tightly to both customer data in CRM software
packages as well as to real-time contact queuing and routing engines.”
Several leading industry experts commented on the significance of GVP 8 as
an indicator of important industry trends:
“Genesys has succeeded in combining its scale assets and partnerships to
create and amplify the value of its GVP 8 platform,” said Daniel Hong, Lead
Analyst of Customer Interaction Technologies at Datamonitor. “GVP 8 is an
integrated software layer that leverages the large investment and focus
enterprises have put into CRM, the web and business rules engines over the past
several years. What’s interesting is that Genesys is leading with
innovative applications and partnerships in its release of GVP 8 rather than
the usual vendor messaging around new features and functions.”
“Today's customer-focused enterprises look for technology platform providers
who work well with partners and support rapid deployment in multi-vendor
environments,” said Dan Miller, sr. analyst at Opus Research. “Genesys
successfully knit together the partner-friendly attributes of two leading voice
platforms, and attracted an “A” List of application developers and
integrators.”
Some of the key features of GVP 8 include:
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Built-in integration for the intelligent Customer Front Door
(iCFD)
The iCFD is a transformative solution bundle, focused specifically on
improving the customer experience. By using information from back end systems,
call center resources and customer preferences, the iCFD intelligently directs
the call to the best service, whether self or assisted. It extracts these
business routing strategies into one central location which allows the business
owners to decide where and how to deliver the best service.
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GVP 8 supports mature open-standards of voice self-service
platform
It supports virtually all key open standards and critical applications
including VXML, CCXML, SIP, VoIP, IP PBXs, gateways and softswitches, virtual
hold technology, video applications, security and voice biometrics, and open
compatibility with virtually any major third-party hardware and software.
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GVP 8 has built-in SIP support GVP 8 leverages Genesys
integrations and SIP Server to connect to more VoIP environments than any other
platform, including Alcatel-Lucent, Nortel CS2k, Avaya, Cisco CCM, Siemens
8000, Audiocodes, Paraxip, Cisco Gateways, Open IN, and others.
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Multi-tenancy for large enterprises and service
providers
For software as a service and managed service providers, GVP 8 supports
mutitenancy, where several businesses can share a common platform and access it
from virtually anywhere.
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Integrated Development Environment “Composer” GVP 8 has a
unique development console that streamlines application development. GVP now
provides a single unified development environment for customer interaction
management. Developers and customers can quickly create routing strategies, and
leverage business rules that gather relevant information such as back-end data
or workflow to control the process and understand the context of a call.
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Common Platform for Both GVP and Voice Genie
Customers
Genesys has provided a single common next-generation platform that brings
together its two key voice platform lines – Voice Genesys and GVP onto a single
system.
About Genesys Telecommunications Laboratories, Inc.
Genesys, an Alcatel-Lucent company, is the only company that focuses 100
percent on software to manage customer interactions over the phone, Web and in
e-mail. The Genesys software suite dynamically connects customers with the
right resources - self-service or assisted service - to fulfill customer
requests, optimize customer care goals and efficiently use resources. Genesys
software directs more than 100 million customer interactions every day for
4,000 companies and government agencies in 80 countries. These companies and
agencies can leverage their entire organization, from the contact center to the
back office, to improve the overall customer experience. As a result, Genesys
helps stop customer frustration, drive efficiency and accelerate business
innovation. For more information, go to http://www.genesyslab.com or visit the
industry blog at http://www.betterinteractions.com
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