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Transformation to a single high-performance Internet Protocol–based
network will improve speed and performance of video, social networking and
other services while dramatically simplifying operations
Dubai, UAE, January 22, 2013 - With an eye on the proliferation of
mobile data and broadband, du announced a partnership agreement with
Alcatel-Lucent (Euronext Paris and NYSE: ALU) to deploy the latest in
IP-routing technology to achieve convergence in its telecom services.
Demand for high-speed broadband access, IPTV services, mobile video and more
is expanding dramatically in the UAE. By deploying state-of-the-art IP routing
technology from Alcatel-Lucent, du will eliminate the need to manage multiple
networks, simplifying network operations. Under the terms of the agreement,
Alcatel-Lucent started deploying an industry-leading solution (IP/MPLS), as
well as providing du with a set of comprehensive professional services that
include project management, network design, installation and commissioning,
software integration and operations.
“Convergence of fixed and mobile networks is a logical evolutionary step in
our growth story. This stems from the increasing propensity of our customers to
access everything from a single device,” said Osman Sultan, CEO, du. “We
believe Alcatel-Lucent is well positioned to share our vision in bringing the
most cutting-edge services available in the UAE, with industry-leading
intelligent solutions which will delight and surprise our customers, and
further enhance our network efficiency.”
Here’s how Alcatel-Lucent’s solutions will help shape du customers’
experience:
- Power du’s next generation multiscreen TV service, which will enable du’s
customers to access du TV on their smartphone, tablet or PC, using Wi-Fi or 3G
to create a true ‘TV everywhere experience’. It will be powered by
Alcatel-Lucent’s Multiscreen Video Platform.
- Ensure du’s coverage from a 4G LTE perspective, using IP-based technology.
It will provide transmission services solutions for projects from small-medium
enterprise size up.
- Empower business customers by offering end-to-end and high tech solutions
that need bandwidth up to 1Gbps and beyond.
- Dramatically boost the speed, performance and availability of du’s home
services, business and mobile broadband services.
Beyond just consolidating services onto a single network, du will be able to
take advantage of intelligence within Alcatel-Lucent’s routers to deliver
enhanced residential video and business network services, with the support of
capabilities such as video optimization and Application Assurance, which can
guarantee that services are delivered with the right quality levels.
Ben Verwaayen, Alcatel-Lucent’s CEO, said: “The UAE is a very dynamic
market, and we are thrilled to expand our position as the leading IP vendor in
the country. The new IP network we have deployed for du gives them an
important and simplified tool for addressing the explosion in broadband data,
and the embedded intelligence allows them to offer differentiating services to
their customer base.”
Under the terms of the agreement, Alcatel-Lucent is deploying its
industry-leading IP/MPLS solution, based on its 7750 Service Router (SR), 7705
Service Aggregation Router (SAR) and 5620 Service Aware Manager (SAM).
Alcatel-Lucent will also provide du with a set of comprehensive professional
services including project management, network design, installation and
commissioning, software integration and operations.
Last month, ALU and du successfully deployed the first phase of the network
with several sites across the three main regions (Abu Dhabi, Dubai and Al Ain)
now carrying mobile traffic.
About du
We opened for business in 2006. We offer mobile and fixed telephony,
broadband connectivity and IPTV services to individuals, homes and businesses.
We also provide carrier services for businesses and satellite up/downlink
services for TV broadcasters.
As a rapidly-growing enterprise, we have over 2,000 people working to enhance
and expand our bouquet of service offerings. Our people come from over 60
countries - we mirror the rich cultural diversity of our nation, while being
able to serve our customers in a variety of languages.
Over 50% of our senior management team and customer-facing employees are UAE
nationals, and we remain committed to providing fulfilling opportunities for
quality talent in a cosmopolitan working environment.
By the end of Q3 2012, more than 5.96 million people and over 50,000 businesses
have chosen to use our services. In a survey conducted by ARC Chart, we were
named the Best Mobile Broadband Network 2012 in the Middle East and Africa
region. We also ranked first in MENA’s Standard & Poor/Hawkamah
Environmental, Social and Corporate Governance Index in 2011.
du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent by
Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and
Technology LLC and the remaining stake by public shareholders. du is listed on
the Dubai Financial Market (DFM) and trades under the name ‘du’.
For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae
Reka Sepsy
LeoComm PR
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@leocommpr.com
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